Capabilities

Strategic Planning

Developing a solid understanding of each client’s needs, goals and definition for success is the first step in creating a strategic plan. At Culver Public Relations, we work to learn your goals and needs a before carefully crafting a communications plan that fits you best.

Public Relations/Media Campaigns

Once a strategic plan is approved, tactics are developed to deliver the strategy. A communications plan will be written which will include a timeline for initiatives, a budget outline and formulas for evaluating success.

Media Relations

The news media is a powerful vehicle to deliver your message. Personal contact with media outlets from a trusted professional is the key to successfully spreading the word about your business, product, service or cause.

A social media plan is an important tool to include in your media relations and marketing plans. Whether your business is consumer-driven or business-to-business, social media is a tool that engages brand loyalty and connects with potential customers and influencers in a less traditional way.

Culver Public Relations will provide media training to your executives and employees to speak confidently, knowledgeably and persuasively with the media, when necessary. Executives and employees will be able to generate buy-in, diffuse a crisis, launch a product, speak as an expert source or react to a general interview request once training has been completed.

Cause related marketing is a partnership between a business entity and a non-profit organization. The objective is to market the business’ image or product by defining an arrangement with a mutually beneficial outcome for both groups.

Part of a strategic public relations and marketing plan is developing global messages for your company. Anticipating a crisis by giving your employees communication tools to immediately use is key to a positive reaction and media relations outcome of the crisis. Culver Public Relations will work with your team to build fact sheets, media materials, press releases and communications standards to best fit your need. 

National Media

• American Spa
• American Way Magazine
• Bride’s Magazine
• Celebrated Living
• Conde Nast Traveler
• DailyCandy.com
• Ladies Home Journal
• Modern Bride Magazine
• National Restaurant News
• New York Post
• New York Times

Numerous trade journals and magazines

• Organic Spa
• Private Clubs
• Southern Living
• Spirit Magazine
• The Today Show
• TidBits (Austin, Dallas, Houston, San Antonio)
• Travel + Leisure
• USA Today
• Wall Street Journal

• 002 Magazine
• Austin American-Statesman
• Austin Business Journal
• Austin Chronicle
• Austin Edible
• Austin Lifestyle
• Austin Monthly
• Austin Woman
• Tribeza Magazine
• WFAA (Dallas ABC affiliate)
• WOAI (San Antonio NBC affiliate)
• San Antonio Woman

• Conexion
• CW33 (Dallas CW affiliate)
• D Magazine
• Dallas Business Journal
• Dallas Child
• Dallas Morning News
• Dallas Observer
• Fort Worth Business Press
• Fort Worth Star-Telegram
• Great Day Houston
• H Magazine
• Texas Monthly Magazine

• Houston Business Journal
• Houston Chronicle
• KABB (San Antonio Fox affiliate)
• KDAF (Dallas CW affiliate)
• KDFW (Dallas FOX affiliate)
• KENS5 (San Antonio CBS affiliate)
• KHOU (Houston CBS affiliate)
• KLRN (San Antonio PBS affiliate)
• KPRC (Houston NBC affiliate)
• KSAT (San Antonio ABC affiliate)
• KTVT (Dallas CBS affiliate)

• KUVN (Dallas Univision affiliate)
• KWEX (San Antonio Univision affiliate)
• KXAS (Dallas NBC affiliate)
• KXTX (Dallas Telemundo affiliate)
• La Prensa
• Modern Luxury Magazine
• PaperCity Magazine
• San Antonio Business Journal
• San Antonio Chronicle
• San Antonio Express-News
• San Antonio Magazine