Developing a solid understanding of each client’s needs, goals and definition for success is the first step in creating a strategic plan. At Culver Public Relations, we work to learn your goals and needs a before carefully crafting a communications plan that fits you best.
Once a strategic plan is approved, tactics are developed to deliver the strategy. A communications plan will be written which will include a timeline for initiatives, a budget outline and formulas for evaluating success.
The news media is a powerful vehicle to deliver your message. Personal contact with media outlets from a trusted professional is the key to successfully spreading the word about your business, product, service or cause.
A social media plan is an important tool to include in your media relations and marketing plans. Whether your business is consumer-driven or business-to-business, social media is a tool that engages brand loyalty and connects with potential customers and influencers in a less traditional way.
Media Relations Training
Culver Public Relations will provide media training to your executives and employees to speak confidently, knowledgeably and persuasively with the media, when necessary. Executives and employees will be able to generate buy-in, diffuse a crisis, launch a product, speak as an expert source or react to a general interview request once training has been completed.
Cause Related Marketing
Cause related marketing is a partnership between a business entity and a non-profit organization. The objective is to market the business’ image or product by defining an arrangement with a mutually beneficial outcome for both groups.
Part of a strategic public relations and marketing plan is developing global messages for your company. Anticipating a crisis by giving your employees communication tools to immediately use is key to a positive reaction and media relations outcome of the crisis. Culver Public Relations will work with your team to build fact sheets, media materials, press releases and communications standards to best fit your need.