eniTAB360 (Product of Filofax)

Culver Public Relations devised and executed the local, regional and national media outreach for the national product launch of eniTAB360, a one-of-a-kind stand that fits to any tablet and e-reader

• Coordinated and managed media interviews for the Client during the Consumer Electronics Show trade show in Las Vegas
• Identified list to pitch and offer product samples using metrics to include:
• Highest influential ratings among bloggers
• Highest follower counts in social media channels
• Highest UVM among online news outlets
• Highest circulation among newspaper and magazine outlets
• Highest followers/engagement among social influencers
• A total of 2,081,938 audience impressions in a three-month period placements were garnered across trade, traditional, online and broadcast media channels
• Various story angles were created to appeal to mommy bloggers, tech writers, affluent/parenting publications, gift guides, lifestyle writers and influencers
• Managed distribution of product samples to numerous reporters, bloggers, influencers and tech reviewers; tracked inquiries, delivery, and conducted follow-up once received
• Planned national and regional public relations campaigns resulting in significantly increased website activity

• Updated key messages and talking points as needed