eniTAB360 (Product of Filofax)

eniTAB360 (Product of Filofax)

Culver Public Relations devised and executed the local, regional and national media outreach for the national product launch of eniTAB360, a one-of-a-kind stand that fits to any tablet and e-reader

  • Coordinated and managed media interviews for the Client during the Consumer Electronics Show trade show in Las Vegas
  • Identified list to pitch and offer product samples using metrics to include:
  • Highest influential ratings among bloggers
  • Highest follower counts in social media channels
  • Highest UVM among online news outlets
  • Highest circulation among newspaper and magazine outlets
  • Highest followers/engagement among social influencers
  • A total of 2,081,938 audience impressions in a three-month period placements were garnered across trade, traditional, online and broadcast media channels
  • Various story angles were created to appeal to mommy bloggers, tech writers, affluent/parenting publications, gift guides, lifestyle writers and influencers
  • Managed distribution of product samples to numerous reporters, bloggers, influencers and tech reviewers; tracked inquiries, delivery, and conducted follow-up once received
  • Planned national and regional public relations campaigns resulting in significantly increased website activity
  • Updated key messages and talking points as needed
Category

Culver PR

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