Culver Public Relations devised and executed the local, regional and national media outreach for the national product launch of eniTAB360, a one-of-a-kind stand that fits to any tablet and e-reader
- Coordinated and managed media interviews for the Client during the Consumer Electronics Show trade show in Las Vegas
- Identified list to pitch and offer product samples using metrics to include:
- Highest influential ratings among bloggers
- Highest follower counts in social media channels
- Highest UVM among online news outlets
- Highest circulation among newspaper and magazine outlets
- Highest followers/engagement among social influencers
- A total of 2,081,938 audience impressions in a three-month period placements were garnered across trade, traditional, online and broadcast media channels
- Various story angles were created to appeal to mommy bloggers, tech writers, affluent/parenting publications, gift guides, lifestyle writers and influencers
- Managed distribution of product samples to numerous reporters, bloggers, influencers and tech reviewers; tracked inquiries, delivery, and conducted follow-up once received
- Planned national and regional public relations campaigns resulting in significantly increased website activity
- Updated key messages and talking points as needed