CPR developed a Mural Scavenger Hunt for hotel guests to tie to National Scavenger Hunt Day. The hunt began as a social media campaign and transferred to an on-site activation available for guests. CPR made a list of murals and their locations within walking distance from the hotel for guests to find.
A URL page on the hotel’s site was created for guests due to the popularity of the activation. http://deals.marriott.com/sheraton/usa/tx/dallas/mural-scavenger-hunt
Media coverage was garnered in FOX 4 KDFW-TV news,Convention South magazine, Thrillist, Texas Communicators Weekly, and PaperCity.