Sam Moon Group – Metropark Square

Recently opened, MetroPark Square is an upscale, mixed-use development encompassing 175,000 square feet of retail, restaurant and entertainment space situated on 70-acres in Shenandoah, Texas, in The Woodlands trade area of North Houston.

Culver Public Relations has developed the Public Relations and monthly Event Plans for the project. Our agency’s Scope of Services have included:

Public Relations

• Develop message points regarding new developments, real estate announcements, ground breakings, openings and tenant announcements
• Invite bloggers, journalists and social influencers to hard hat tours, ribbon cuttings and subsequent visits to introduce the development
• Provide ongoing proactive media outreach to local and regional commercial real estate, travel and feature writers

Hard Hat Tours, Ribbon Cutting Event Planning, Monthly Public Events

• Develop event ideas for previews of development to journalists, real estate brokers, investors, and other business influencers
• Develop and manage schedule of monthly public events on event lawn

 Website Development and Digital Sign Creative/Management

• Managing website updates
• Developing and managing on-site digital sign content and guidelines

Results

• 83 placements for project announcements ranging from GlobeSt.com, Real Estate Business, Texas Real Estate, Houston Chronicle and community newspapers
• Researched and made recommendations for local nonprofit sponsorships
• Develop VIP list for ribbon cutting events and announcement information; made appropriate introductions to owner/developer
• Developed 12-month schedule of monthly open-to-the-public events
• Created signage guidelines for digital sign and reviewed tenant lease language to coordinate weekly digital creative schedule