Sam Moon Group

Culver Public Relations is the agency of record for Sam Moon Group’s commercial real estate division.

–     Metropark Square: Currently managing the Public Relations and digital signage for Metropark Square, an upscale, mixed-use development encompassing 175,000 square feet of retail, restaurant and entertainment space situated on 70-acres in The Woodlands area.  When complete, the development will feature restaurants, retail, entertainment venues, hotels and multifamily housing, wrapped around a central green space and outdoor event space for all ages to enjoy.Developing and managing on-site digital sign content and guidelines.

–     Hyatt Regency Frisco: CPR planned and managed the groundbreaking and topping off ceremonies for the 303-room hotel under construction in Frisco, TX and are providing ongoing proactive media outreach for the project

–     Hyatt House Metropark Square: Provided a media relations announcement strategy and providing ongoing proactive media outreach for the project.

–     Hyatt Alliance: Provided a media relations announcement strategy and providing ongoing proactive media outreach for the project.

–     Renaissance Dallas at Plano Legacy West: Culver Public Relations developed the opening Public Relations strategy; planned and managed the opening day ribbon cutting ceremony and Grand Opening Gala. We also provided ongoing proactive media outreach for the project.

Corporate Communications and Branding

• Managing and writing content for Sam Moon Group’s corporate website
• Managing website updates for Metropark Square
• Developing and creating content for Metropark Square’s digital signage board

Public Relations and Social Media

• Develop message points regarding new developments, real estate announcements, ground breakings, openings and tenant announcements
• Invite bloggers, journalists and social influencers to hard hat tours, ribbon cuttings and subsequent visits to introduce the development
• Provide ongoing proactive media outreach to local, regional and national commercial real estate, travel and feature writers

Hard Hat Tours, Ribbon Cutting Event Planning, Monthly Public Events

• Develop event ideas for previews of development to journalists, real estate brokers, investors, and other business influencers
• Develop and manage schedule of 12-monthly public events on Metropark Square’s event lawn

Results

• 137 placements during 2019 for project announcements ranging from GlobeSt.com, Real Estate Business, Texas Real Estate Business, Dallas Morning News, PaperCity, Houston Chronicle, Korea Daily, Boutique Design, Real Estate Business, community newspapers, local bloggers and more
• Researched and made recommendations for local nonprofit sponsorships
• Develop VIP list for ribbon cutting events and announcement information; made appropriate introductions to developer
• Developed 12-month schedule of monthly open-to-the-public events for public event lawn space
• Created signage guidelines for digital sign and reviewed tenant lease language to coordinate weekly digital creative schedule
• Updating Metropark Square project website and launching social media channels