Renaissance Dallas at Plano Legacy West
Grand Opening
Culver Public Relations planned and managed the pre-opening, official ribbon cutting, grand opening event and on-going media relations for Renaissance Dallas at Plano Legacy West.
Our agency created event elements that pulled through the Renaissance brand pillars and the hotel’s positioning of “Zen Meets West” through unexpected experiences and giving guests something to share with friends on social networks.
18 print publications placements
69 online placements
A total of 103,084,777 audience impressions garnered across trade, traditional, online and broadcast media channels over a period of six months
During the six-month PR contract, media coverage included:
Placement in the New York Times
Four placements in the Dallas Morning News print and five placements in Dallas Morning News online
