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Texas Super Kings

Team Debut

Major League Cricket (MLC) debuted in the United States in the summer of 2023 with six teams, including the Texas Super Kings. Culver PR was engaged to manage media opportunities for the team’s co-owners, executives and players in the local, regional and national market.

Media coverage resulted in a total of over 

  • 270,082,609 audience impressions

  • publicity value of over $486,552

  • 64 placements for July 2023 season

  • Developed and executed distribution strategy of media materials announcing the leagues launch, stadium renovation, team draft and opening ceremonies

  • Sourced, vetted and executive media interviews of local, regional and national markets for Texas Super Kings owners, executive and players

  • Results included media placements on the front page of The New York Times, The Washington Post, The New Yorker, Wall Street Journal, Forbes, Fox Sports, Bloomberg, Bloomberg TV, The Guardian, Texas Monthly, front page of The Dallas Morning News, NBC Channel 5, D Magazine, and more.

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